Brand Marketing Manager, Esports - 206467 - Electronic Arts

General Information

Locations: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Location: London - Stratford
Country: United Kingdom

Role ID

206467

Worker Type

Temporary - with Benefits (EU & Malaysia)

Studio/Department

Marketing

Work Model

Hybrid

Job Category

Marketing

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We're looking for a passionate brand marketing manager to join us at EA SPORTS. Our FC Pro Brand Marketing Team delivers competitive gaming experiences that amplify tentpole brand moments from launches to major live service beats. You will be an important contributor to our team, delivering integrated campaigns from end-to-end that excite and engage audiences globally. You will be part of our esports brand marketing team, reporting to the esports brand marketing manager.

Responsibilities:

As campaign manager you will be responsible for planning and executing integrated marketing campaigns to drive brand awareness and engage new and existing fans.
You will author campaign briefs, track beat readiness and partner with internal teams to activate campaign briefs
Develop strong relationships with agencies, production partners and other important external partners
You will lead on brand asset production and management
Manage important campaign milestone deliverables and lead on multi-channel campaign execution
You will track campaign performance to identify growth opportunities and adjust strategies accordingly
You will work with our League Partners in planning and executing campaign briefs
Ensure creative marketing material follows brand guidelines

Qualifications:

Junior - Mid level experience in campaign management, brand management
Excellent Organisational Skills
Ability to objectively judge creative (excellent copywriting skills & a strong eye for design)
Experience working in major live entertainment events is a bonus
Experience managing external agencies and production partners

Benefits Language

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.