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General Information

Locations: Seoul, Korea, Republic of 
  • Location: Seoul
  • Country: Korea, Republic of


Role ID
207332
Worker Type
Regular Employee
Studio/Department
Global Publishing - APAC
Work Model
Hybrid
Job Category
Marketing

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Key Responsibilities

•    You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation

•    You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence 

•    You will track, assess campaign performance and reporting to relevant partners

•    Manage brand and campaign asset approvals development

•    You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season

•    You will work with global brand and APAC marketing team to ensure best marcom activation

•    Partnership with EA global and localization team to create assets and and management

•    You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points

•    You will manage multiple marketing agencies - creative, event, media, PR, influencer, community

•    You will manage important performance metrics in relate to use acquisition, engagement and revenue


Skill Requirements

•    Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand

•    Experience of creative campaign ideas and editorial development experience

•    Experience developing insights from players and market

•    Experiences manage agency, Attention to detail for negotiation and fluent execution

•    Experience manage social media, community channels and influencer marketing

•    Experience Measurements of Marketing performance for multi-products

•    Language proficiency in Korean and English


Preferred Skills

•    Passion for Football, EA game, Creative, player first mindset

•    Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players

•    Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases

Benefits Language


About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
LinkedInID
1449