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Lokasi: Redwood City, California, United States of America 
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  • Lokasi: San Francisco (Glu Mobile)
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  • Negara: United States of America

  • Lokasi: Los Angeles - Del Rey
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  • Lokasi: Redwood City
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  • Negara: United States of America

  • Lokasi: Seattle
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  • Negara: United States of America


ID Peranan
206339
Jenis Pekerja
Regular Employee
Studio/Jabatan
Central Mobile Team
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Welcome to EA Mobile, home to developers working on iconic franchises such as Plants vs. Zombies, Star Wars Galaxy of Heroes, Design Home, SimCity BuildIt, Golf Clash, Pogo, and more. At EA Mobile, we value creativity, learning, data-driven decision-making, and deep product knowledge. We are looking for passionate individuals who excel in a growth-oriented environment and are committed to collaborating in dynamic teams to deliver compelling experiences to millions of players worldwide.

The incoming Director will report to our Head of Mobile Growth. We are considering candidates that align with our hybrid working model at this time.

Electronic Arts Mobile is looking for a Creative Strategist to join the Mobile Growth team. You will deliver creative strategy with an understanding of creative trends and creative performance. You have experience developing mobile game advertising creative strategy and execution across all performance-led assets for new and live service games. Experience leading a team of creative strategists with employee development and mentorship is required.  

Reporting to Head of Growth, you are both analytical and creative and partners well with multiple cross-functional teams such as User Acquisition, Product Marketing, Studio, ASO and Brand Marketing. 

Online Portfolio is required. 

Responsibilities:

•    Lead team of Creative Strategists to deliver creatives above industry benchmark KPIs

•    Create innovative creative approaches with a focus on experimentation and optimization

•    Promote creative testing backed up with hypothesis to gain insights, identify opportunities and apply them in creative strategy

•    Build and manage creative frameworks incorporating market & competitive research into planning

•    Develop creative performance monitoring rhythm in collaboration with performance channel owners

•    Collaborate with Product Marketing to ensure creative strategy is aligned with product features 

•    Understand all performance channels across paid, social, email, ASO and platform, ensuring these are strategically and creatively connected to the wider campaign where relevant.

 Qualifications:

•    10+ years of Sr. graphic design experience or equivalent

•    8+ years of mobile gaming ad creative concepting and innovation

•    5+ years leading a team of creatives and designers. 

•    Knowledge of the Mobile App ecosystem and User Acquisition creative best practices and trends 

•    Create creative solutions, guide experiments to test hypotheses and create insights

•    Team player and collaborator

•    Strong communicator and ability to take complex information and simplify into easily clear material

•    Knowledge of Adobe Creative Suite applications (Photoshop, Illustrator, After Effects).

•    Design aesthetic and portfolio to back it up

•    Motivated by design excellence

•    Motivated by ad creativity but decision-making informed by performance data




Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.