Electronic Arts

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. 

As a Creative Producer for Live Services Marketing, you will contribute to the management of creative pipeline needs for multiple titles within EA Mobile’s top franchises. You will help support other Marketing Producers and Creative Leads throughout the production process across internal teams, external partners, and licensors to deliver final creative assets. In close partnership with EA game studios, as well as Live Services Marketing leaders across Product Marketing, Creative, and Platform Marketing, the assets you help deliver will increase player acquisition, retention, and engagement. You will help manage creative marketing asset pipelines with our production team, studio teams, and creative agency partners, working collaboratively to understand the games and to produce assets that bring creative campaigns to life. This role will report to the Director, Mobile Creative & Production.

Responsibilities:

• Assist Marketing Creative Producers in the management and production of marketing creative assets

• Manage and maintain production schedules for creative production, testing, and delivery across internal and external partners

• Arrange vendor briefing sessions and pricing per job

• Reconcile vendor pricing against budgets to ensure forecast scope, partnering with Production and Finance on budget management

• Responsible for delivery of Game Studio creative source assets to vendors

• Manage production partners and vendors to produce work within scope and identify risks

• Manage the delivery of marketing assets for review by Creative Lead and consolidate feedback from all key stakeholders, including Product Marketing, Licensor, and Legal

• Manage updates to creative production trackers with relevant information and deliverables

• Handle delivery of final creative assets to respective teams

• Build relationships with internal team leaders including Creative Strategy, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Regional Marketing and Platform Marketing to meet a common goal

• Optimize production and process where possible, exemplifying best practices

Qualifications: 

• Knowledge of and or deep passion for mobile gaming

• 2+ years of experience in mobile marketing, product marketing, or creative production

• Creative-minded project manager who can bring stories and ideas to life as a team

• Experience supporting and managing production assets within a cross-functional team

• Proficiency in project management tools such as AirTable, Jira, ClickUp, or Asana

• Strong project management skills